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Location: Ascot, Berkshire, UK
Project/Case: Westbrook House – Luxury Apartment Development
Year: 2010
During the construction of the high-spec Westbrook House development in Ascot, Berkshire, property developer Millgate Homes required a bespoke driveway heating system to ensure safe, year-round access to the underground car park.
Because the driveway was steep and directly exposed to the elements, snow and ice regularly created hazardous conditions. The developers wanted a fully automated system that would prevent ice build-up without using salt or grit, which could damage the asphalt surface.
The project formed part of an exclusive luxury development adjacent to Ascot Racecourse, featuring 14 premium apartments and penthouses with private terraces, underground parking, and elegant architectural details. The heated driveway added both safety and long-term value for residents.
Through our subsidiary Heatmat, Heatcom Group supplied and oversaw the installation of a high-output 7 mm in-screed cable system to heat the ramp leading to the car park.
A loose cable configuration was selected over heating mats to allow precise control of cable spacing and adaptable heat distribution across the sloped surface. The system delivered an impressive 270 W/m² output, ensuring efficient melting of snow and ice even under severe winter conditions.
To automate operation, a ground-level sensor was installed to monitor both temperature and moisture levels. The system’s intelligent thermostat only activates when icy conditions are detected and switches off automatically once the surface is clear. This ensures maximum energy efficiency and minimal running costs — projected at under £150 per year during a cold winter.
Due to the steep incline and powerful output, the meltwater remained warm enough to keep drainage channels naturally ice-free, eliminating the need for additional heating lines.
Once commissioned and calibrated to local conditions, the system delivered consistent, reliable performance — keeping the entire driveway free of ice and snow without exception.
Residents now enjoy year-round safe access to the underground car park, while Millgate Homes gained a sustainable, maintenance-free heating solution that enhances the property’s luxury standards and resale value.
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